20th century clothes for 21st century people

• Emily Adams Bode Aujla, founder of Bode, has been creating vintage-inspired clothing since 2016.
• Her designs, often repurposed from vintage garments, have been worn by celebrities like Harry Styles, Jordan Peele, Bruno Mars, and the Jonas Brothers.

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• Bode’s clothing features a “sentimentality for the past,” with items like quilted workwear jackets, blousons with 1940’s-era Hungarian appliqués, lightweight chemises with reproduced prints from 1920’s-era French textile mills, and hand-decorated corduroys.
• Despite being a luxury brand, Bode is known for its down-to-earth approach and high-priced items.
• Aujla’s clothing often references remembrance, family dynamics, and domestic settings, reflecting her personal experiences across the Eastern US over 32 years.

• Her work is ethically aware, with a focus on upcycling and borrowing heavily from decades past.
• In 2023, Aujla added womenswear to her collection, featuring historical reproductions of 1920’s-era dresses and 1940’s-era gowns, and 1970’s-era garments.
• Aujla’s retail boutiques, located in New York City and Los Angeles, reflect her study and living room-like approach.
• Aujla plans to open a third store in the UK or Europe in 2023, aiming to increase brand loyalty due to the personal feel of her clothes.